BLACKPINK‘s Jennie has started a new label and company, called Odd Atelier (OA).

She wrote about the new venture on her Instagram Story, thanking fans for their continued support of her solo work and BLACKPINK.

“Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” she wrote. “I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK. Thank you.”

She also included several photos in her story, which were also featured on the new company’s Instagram page. The black-and-white photos feature the artist alone in two shots, and in one she shows off the curvy company logo on sweatshirts worn by several people.

Odd Atelier was founded in November 2023 and “aims to create new things that attract attention in a different way from what is usual or expected.”

Meanwhile, earlier this month, YG Entertainment announced that the agency renewed its exclusive contract with all four members of BLACKPINK.

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