BTS‘ Jung Kook recently shared a somber video for his ballad “Hate You” in which he reflects on a failed love.
The video opens with black-and-white shots of the BTS singer sitting by himself on a bed and overlooking a brightly lit cityscape while singing about his past relationship. The video later switches to color and features an animated snippet of two lovers running through a snowy forest.
“Audiences are taken on a transformative journey alongside the artist as the video unfolds, shifting from a melancholic black and white ambiance to a burst of colors with the vibrant hues breathing life into the visuals,” Big Hit and HYBE wrote in a press release about the video.
“Hate You,” co-written with Shawn Mendes, is from Jung Kook’s first solo album, Golden. The album debuted at No. 2 on the Billboard 200 albums chart in November.
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