Vevo recently shared Demi Lovato‘s official live performance video for “Happy Ending,” a song from the singer’s eighth studio album, Holy Fvck.
The video, a single-take, is part of Vevo’s Official Live Performances initiative that showcases creative collaboration with artists and their teams.
“Happy Ending” follows Lovato’s previously released official live performances videos for “Freak,” “Eat Me” featuring Royal & The Serpent and “29.”
Vevo and Lovato have done several projects together, including a 2012 “Vevo Presents” set, a 2017 Vevo x Demi Lovato performance of “Tell Me You Love Me,” and Footnotes videos of “Substance,” “Skin of my Teeth” and “Dancing With The Devil.”
“I knew I wanted to showcase my new music in a unique way for my fans, both visually and sonically,” Lovato said. “So when an Original Live Performance with Vevo was on the table, I immediately started to brainstorm creatively – the lighting, the room design, my look, and outfits, how to incorporate our incredible female live band – all of it!”
“The Vevo team made this vision a reality with me, and I hope my fans can feel the emotion and power through these live performances,” she added.
(Photo: Brandon Bowen)
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