Uber One recruited Sean “Diddy” Combs to make a hit song for the food delivery membership service for an upcoming Super Bowl commercial.
The commercial, which premiered on Tuesday, features Diddy in a recording studio with Montell Jordan, Kelis, Donna Lewis, Norwegian duo Ylvis and German singer Haddaway. Each musician presents the hip-hop/R&B chart-topper with their take on “One Hit for Uber One.”
Jordan sings a version of his 1995 classic “This Is How We Do It,” Lewis plays 1996’s “I Love You Always Forever,” Kelis sings the lyrics of her signature hit “Milkshake,” Ylvis perform their 2013 song “The Fox (What Does the Fox Say?),” and Haddaway sings a new version of his 1993 chart-topper “What Is Love.
Written by Georgie Jeffreys, Head of Marketing at Uber Eats, US&C, the song is set to air during Super Bowl LVII on Sunday, February 12.
To mark the commercial’s premiere, Uber One is offering a three-month free subscription to its service.
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