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Dr. Dre & Snoop Dogg Launch ‘Gin & Juice’ Canned Beverage

Musical and cultural icons Dr. Dre and Snoop Dogg recently kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready to drink product from their new premium spirits company.

Three decades after “Gin And Juice” left an indelible mark on popular culture and helped establish Dre and Snoop as groundbreaking hip-hop superstars, they are taking on the spirits industry with their premium beverage Gin & Juice By Dre and Snoop.

Celebrating the 30th anniversary of Snoop’s classic debut album, Doggystyle, produced by Dr. Dre, the canned beverage is named for Snoop’s Grammy-nominated 1994 classic song “Gin And Juice,” coming in four flavors: Citrus, Melon, Passionfruit, and Apricot.

The canned premium gin-based cocktails will be rolling out domestically throughout the U.S. now through early spring. More offerings from the brand will be announced in the future.

Gin & Juice By Dre and Snoop will be distributed nationally through Southern Glazer’s Wine and Spirits. The spirit company will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders from On The Rocks Cocktails.

In addition to Dr. Dre and Snoop Dogg, investors include Jimmy Iovine, Main Street Advisors, Marc Rowan and Tom Werner.

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