Grammy-winning rapper and singer Lil Nas X is featured in Coach’s new “Courage to Be Real” campaign. The campaign includes a short film and official images captured by Petra Collins.

“My whole career has been about breaking down doors, and this campaign represents everything I’ve overcome so far,” Lil Nas X said of his new Coach campaign. “It’s about walking into new chapters of life, new experiences, and new versions of myself, and it’s rooted in authenticity and self-expression-two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life.”

“Our new global ambassador shares our belief that style should be about courageously exploring all of who you are,” reads the caption in Coach’s website.

The campaign’s mission is to motivate people to embrace all aspects of themselves with confidence and authenticity.

(Photo: Petra Collins/Coach)

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