Jennifer Lopez and Megan Thee Stallion are among the members of the Coach family featured in a new Spring 2022 campaign by the global fashion house.
Coach Creative Director Stuart Vevers worked in collaboration with director and photographer Tyler Mitchell on the campaign, which reimagines Coach’s iconic Horse and Carriage code and first-ever house logo in a pop palette for a new generation.
Exploring the legacy of the house through a pop culture lens, “That’s My Ride” playfully evokes nostalgic ride scenes in movies and music.
Lopez can be seen biking with a posse of BMX bikers, Megan Thee Stallion is battling it out on bumper cars at a seaside amusement park, and Wisdom Kaye and his TikTok super crew, including Noah Beck, are joyriding around Brooklyn.
The campaign introduces the house’s Spring 2022 collection and Stuart Vevers’ vision for the season of American classics subverted through the lens of now.
In addition to the Horse and Carriage collection, it spotlights the house’s Field Tote and Hitch Backpack and will also introduce a reimagination of Coach’s Signature, launching in February with the next chapter of the campaign.
Captured in cities around the world, the campaign was also created in collaboration with new ambassadors for the house Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill and comedian Elsa Majimbo.
(Photo: Tyler Mitchell/Coach)
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