Snoop Dogg, who now owns Death Row Records, has announced the launch of a new brand of Death Row Cannabis.
An Instagram post from artist MylarMen features a 22-second animated clip with a metallic logo and music from Snoop’s longtime collaborator DJ Battlecat.
The new logo of the label shows the signature prisoner with his left hand free, holding a joint.
Death Row Cannabis says its offerings will be for craft connoisseurs, with cannabis cultivated by AK, a legendary West Coast grower. AK is best known in the cannabis world for his role alongside former partner WizardTrees in sprouting, selecting, and crafting unique phenotypes of strains including RS11, Studio 54, and Shirazi from exotic cannabis breeder DEO.
The inaugural product of the new brand will be a cannabis flower. Death Row Cannabis will release in-stores next week with details about shop locations upon its drop.
(Photo: Death Row Records)
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