Yungblud has teamed up with 5 gum to sell necklaces containing pieces of Cobalt Peppermint 5 gum that were chewed by the artist as part of his pre-concert ritual during his 5 gum-sponsored U.S. album release tour last month.
The “Masterpieces” campaign collection consists of a set of 15 custom luxury necklaces designed and crafted by Greg Yuna.
After his electrifying concerts, a total of 15 pieces of the iconic bright blue 5 gum were collected and sent to Yuna to handcraft into 15 collectible necklaces.
“I love these jewelry pieces that Greg Yuna created. His work is next level and the fact that some of my fans will have the chance to own a little piece of history is amazing,” said Yungblud. “I loved this tour with 5 gum and I couldn’t think of a better way to have celebrated the release of my album than by hitting as many cities in the U.S. as I could and seeing as many of my fans as possible.”
“Playing these new songs for the first time in these beautiful record stores was an experience I’ll never forget,” he added.
The gum pendant hangs on a 14K white gold chain. Each of the necklaces will be encased in a custom-designed 5 gum jewelry box, featuring an exterior inscription noting the edition number of that specific “Masterpiece” within the larger collection.
The jewelry will also come with a certificate of authentication and a pack of the limited-edition Cobalt Peppermint 5 gum featuring Yungblud’s name and image.
Through October 26, fans can bid on 5 gum’s Masterpieces collection on eBay at www.ebay.com/e/ad/5GumMasterpieces. Bidding starts at $5 and all proceeds from the sale of each Masterpiece will benefit the National Independent Venue Foundation (NIVF).
(Photo: Mars Wrigley)
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